Window Depot USA
86 locationsEnterprise systems integration for a national home improvement brand — connecting 86 independent dealer locations through automated workflows, CRM pipelines, and marketing infrastructure.
WDUSA systems overview / workflow diagram
The Challenge
86 independent dealers. One brand. Zero integration.
Window Depot USA operates as a franchisor-style model with 86 independently owned dealer locations. Each location used different CRMs, different lead sources, different marketing tools. Corporate had limited visibility into dealer operations, lead flow, and marketing effectiveness.
The Solution
Automated infrastructure that scales.
I built the systems integration layer that connects corporate marketing to dealer operations. Automated lead routing, CRM pipeline management, marketing tool deployment, and dealer management — all running on self-hosted infrastructure processing thousands of events daily.
What I built.
Lead Routing & Distribution
Automated lead flow from web forms, call tracking, and third-party sources to the correct dealer CRM based on geography, availability, and capacity.
n8n Automation Platform
Self-hosted workflow engine processing CRM events, marketing triggers, dealer onboarding, and reporting — replacing dozens of Zapier workflows.
Dealer Marketing Infrastructure
Templated website deployment, Google Business Profile management, review monitoring, and local SEO tooling across all 86 locations.
Reporting & Analytics
Automated performance reporting, lead attribution, conversion tracking, and dealer scorecards delivered to corporate leadership.